Tool for creating and previewing snippets in SERP
Use UTF-8 symbols
Snippet - is a block of the text in the SERP. It has a brief description of the document you've searching. In other words, it's a fragment of the page relevant to the searched keyword. The snippet is made up of Title and Description. Title - is the title of the snippet. Description - is its description. Search engines are forming snippets from two main elements. The title of the snippet is most often taken from the meta tag Title. But currently, search engines can create the most relevant title by themselves. The description of the snippet can be created from the meta tag Description. Search engines can create the most relevant descriptions by themselves as well. Recently search engines are more often create descriptions by themselves.
How to create a snippet?
The snippet creation process begins with the collection of the most relevant keywords. Next, you need to include keywords in both meta tags of Title and Description. A correctly assembled snippet will contain a small number of the most relevant keywords. However, such a snippet should be clear to the client and cause his desire to go to your page.
Why do you need to use a snippet generator?
The generator allows you to perform the precise tune of the snippet. Search engines display in the visible part only about 70 characters of the snippet's title and 160-200 description characters, including spaces. Thus, it is very important to check the snippet before adding it. You need to know how it will look in different search engines and at different screen resolutions. The first part of the tool, the title generator, it allows you to place the most relevant keys and calculate the number of words and characters. You can edit and modify the snippet an infinite number of times, check how it displays in search engines, and add new elements.
The use of graphic symbols, and often they are also called “special characters,” can significantly increase the involvement of visitors and increase the CTR of the snippet. These characters use utf-8 encoding, which allows them to use by most search engines.Not all icons from the utf-8 character table will be displayed in the SERP. So it is necessary to test different options. Of course, the snippet generator can’t know all the capabilities of browsers and search engines, but the snippet generator can select the necessary characters. Then add different ones and check how they display directly in the search.