UTM tag generator

Create links for advertising on Facebook, Instagram, Google Ads, Tilda

Enter the URL

Traffic source:

Custom

Google Ads

Instagram

Facebook

Tilda

Campaign source

utm_source

Campaign Medium

utm_medium

Campaign Name

utm_campaign

Campaign Content

utm_content

Campaign Term

utm_term

Your URL with a UTM tag

Which UTM tag parameters should I use?

{adgroupid}

Ad group number used to segment impression and click-through data

{adposition}

Sequence number and area of ad placement on the search results page

{campaignid}

A digital code that links the displayed ad to a specific advertising campaign

{creative}

An individual number assigned to each ad for its precise identification

{device}

Type of user device that initiated the click

{feeditemid}

User action to activate a specific extension

{keyword}

The keyword used to display the ad in the search network or the most relevant keyword for display in the contextual media network

{loc_interest_ms}

Identifier of the request location

{loc_physical_ms}

A code indicating the city or country where the click was made

{lpurl}

Final URL. It is encrypted if {lpurl} is not specified at the beginning of the tracking template. If {lpurl} is not at the beginning of the template, spaces and characters ?, =, ”, #, \t, ', and (space) are replaced with escape codes.

{matchtype}

Keyword matching parameter

{merchant_id}

Google Merchant Center account ID that contains data about the product for which this ad was created

{placement}

The platform where a click on an ad was recorded that meets the conditions of the selected targeting model

{product_channel}

Distribution channel of the product offer

{product_country}

The country where the product advertised in the ad is sold

{product_id}

Product ID associated with the advertising campaign and obtained from the Merchant Center data

{product_language}

Language in which product information is presented in the Merchant Center

{product_partition_id}

ID of the product group associated with the ad

{store_code}

For campaigns related to offline sales, an individual identifier of the point of sale is specified here

{targetid}

A special identifier created by the system automatically to identify ads targeting a specific keyword and remarketing audience at the same time

ad id

indicates the name of the ad

specify the id of the ad group (adset)

passes the name of the ad group

passes the id of the ad campaign

passes the name of the ad campaign

indicates the location of the ad

passes the traffic source platform

ad id

indicates the name of the ad

specify the id of the ad group (adset)

passes the name of the ad group

passes the id of the ad campaign

passes the name of the ad campaign

indicates the location of the ad

passes the traffic source platform

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UTM for Tilda, Wordpress and more

UTM tag - (з англ. Urchin Tracking Module) is a special parameter in the URL that allows marketers to explore the details of marketing campaigns and measure the results of activities. This abbreviation comes from the name of the Urchin company, which was absorbed by Google, and the model of link markup with parameters has become canonical for all webmasters. The principle of forming a URL label is aimed at storing and transmitting certain data about the source of traffic coming to the site with further clustering and additional settings. The UTM label consists of mandatory and optional parameters.
Required UTM parameters:
utm_source - here you should specify the site/source from which the traffic is coming (Google.com, Hyperhost.ua, Facebook)
utm_medium - specify the model of advertising traffic (cpc, cta, affiliate)
utm_campaign - an advertising campaign is indicated, often similar to the names of campaigns in advertising accounts, for example, Google Ads

Optional UTM parameters:
utm_term - key phrase, a parameter that specifies the word/key of a given advertising campaign
utm_content - indicates the content element, page block that is the source of traffic (banner, button, popup)

Usually, a UTM label is made using the main parameters, but if you use a large number of traffic sources or mark individual keywords, it makes sense to use a separate value for each parameter and apply all available ones.

Frequently Asked Questions:

What is a UTM tag?

UTM - A set of defined parameters combined into a single URL by adding a question mark character “?”. It is used by marketers to determine the results of their work. UTM tags allow you to cluster traffic sources, keywords and individual elements of the site, and conduct A/B testing. The UTM tag does not affect the functioning of the site in any way and has an exclusively informational function.

Where to get a UTM, how to create a UTM tag?

The easiest way is to use the UTM Tag Generator, or build your own tracking parameter where you specify a parameter like ?utm_source={specify the site/source} &utm_medium={type of ad}&utm_campaign={name of the ad campaign}. After that, simply add this parameter to any external link.

How to assign a UTM label to your URL?

The easiest way is to use the UTM Tag Generator, where you can simply specify the link and the necessary parameters, or manually add a parameter to any of your links, such as ?utm_source={specify the site/source} &utm_medium={type of advertisement}&utm_campaign={name of the advertising campaign}. Adding UTM labels does not change the user's path and does not affect the functionality of the page.

How to track a UTM tag?

To do this, select “Source/Channel” or “Campaigns” in the “Traffic Sources” section of Google Analytics, “All Traffic”. This way you can segment traffic into components and study each type of traffic or each source separately. UTM is a great tool for A/B testing of website functionality and individual elements.